Privacy Policy

Last updated: April 15, 2026

Global Trade Hub (Pty) Ltd ("we", "us", or "our") is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your data in compliance with the Protection of Personal Information Act (POPIA) No. 4 of 2013 of South Africa, and applicable international data protection regulations including the General Data Protection Regulation (GDPR) for users in the European Union.

1. Information We Collect

We collect the following categories of personal information:

Category	Examples	Purpose
Account Information	Name, email address, login method	Account creation and authentication
Business Information	Company name, trade type, country	Personalising your trade experience
Transaction Data	Subscription payments, booking history	Billing and service delivery
Shipment Data	Tracking numbers, cargo details, routes	Shipment tracking and management
Travel Data	Passenger names, passport details, flight bookings	Flight booking and travel management
Usage Data	Pages visited, features used, session duration	Platform improvement and analytics
Communication Data	Support messages, contact form submissions	Customer support and communication

2. How We Use Your Information

We process your personal information for the following lawful purposes under POPIA:

To provide, maintain, and improve the Platform and its features
To process payments and manage your subscription
To send transactional emails (booking confirmations, invoices, status updates)
To respond to your enquiries and provide customer support
To send service-related notifications and important updates
To analyse usage patterns and improve user experience
To comply with legal obligations and prevent fraud
To send marketing communications (only with your consent, which you may withdraw at any time)

3. Legal Basis for Processing (POPIA & GDPR)

We process your personal information based on the following lawful grounds: (a) Contract performance — processing necessary to deliver the services you have subscribed to; (b) Legitimate interests — improving our Platform and preventing fraud; (c) Legal obligation — complying with applicable laws and regulations; and (d) Consent — for marketing communications and non-essential cookies, which you may withdraw at any time by contacting us.

4. Data Sharing and Third Parties

We do not sell your personal information. We may share your data with trusted third-party service providers who assist us in operating the Platform, subject to strict confidentiality agreements:

Stripe — payment processing (subject to Stripe's Privacy Policy)
Cloud hosting providers — secure data storage and infrastructure
Email service providers — transactional and notification emails
Analytics providers — anonymised usage analytics

We may also disclose your information if required by law, court order, or governmental authority, or to protect the rights, property, or safety of Global Trade Hub, our users, or the public.

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide services. After account deletion, we retain data for a maximum of 3 years to comply with legal and tax obligations, after which it is securely deleted. Anonymised, aggregated data may be retained indefinitely for analytical purposes.

6. Your Rights Under POPIA

As a data subject under POPIA (and GDPR for EU users), you have the following rights:

Right of access — request a copy of the personal information we hold about you
Right to rectification — request correction of inaccurate or incomplete data
Right to erasure — request deletion of your personal data (subject to legal retention requirements)
Right to object — object to processing based on legitimate interests or for direct marketing
Right to data portability — receive your data in a structured, machine-readable format
Right to lodge a complaint — with the Information Regulator of South Africa at inforegulator.org.za

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.

7. Data Security

We implement industry-standard security measures to protect your personal information, including SSL/TLS encryption for data in transit, secure password hashing, access controls and role-based permissions, and regular security reviews. While we take all reasonable precautions, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

8. Cookies

We use essential session cookies to maintain your login state and provide core Platform functionality. We do not use tracking cookies or third-party advertising cookies without your explicit consent. You can control cookie settings through your browser settings.

9. International Data Transfers

Your data may be processed in countries outside South Africa where our service providers operate. We ensure that any international transfers comply with POPIA's cross-border transfer requirements and that adequate protection is in place through contractual safeguards.

10. Children's Privacy

The Platform is intended for business use by adults aged 18 and over. We do not knowingly collect personal information from children under 18. If you believe we have inadvertently collected such information, please contact us immediately and we will delete it.

11. Contact & Information Officer

For any privacy-related queries, requests, or complaints, please contact our Information Officer:

Global Trade Hub (Pty) Ltd — Information Officer

Email: [email protected]

Website: www.theglobaltradehub.co.za

WhatsApp: +27 79 544 8543